About us
2012 - 2025
In 2012, was founded World Fine Selections (WFS), www.worldfineselections.com, a tour operator specialized in luxury experiential tourism and organizer of B2B and B2C niche events at an international level, particularly active in the Russian, Turkish, CIS countries, Europe, North Africa, and Middle East markets.
From 2016 was started European Medical & Wellness Tourism Workshop (EMTW), a B2B event that today involves participants from over 60 countries around the world and which has rapidly gained prominence in the sector, becoming a leading event in Europe and creating synergies between agencies, tour operators, hospitals, clinics, medical spas, and thermal centers globally.
Founded in 2019 BookingsMed.com
is an international digital platform specializing in medical and wellness tourism. The platform allows patients to book health treatments, specialist check-ups, and spa services in a simple and transparent way, collaborating with clinics, hospitals, spas, pharmacies, and medical spas in different countries. The platform offers a MarketPlace service where parapharmacies can also resell their medical products.
Telemedicine: It is possible to request remote medical consultations and second opinions from international specialists, facilitating access to care without the need for travel.
Standards and Quality – BookingsMed Awards: Since 2021, BookingsMed has been selecting and awarding companies in its Network based on quality parameters and standards; the companies are then published in the Med & Care Guide yearbook. BookingsMed is also a franchise involving parapharmacies and travel agencies connected to the network. The system is synchronized in real-time with the agendas of providers in 72 countries and integrates technologies such as artificial intelligence and the metaverse to facilitate access to healthcare services in both B2B and B2C formats.
Training: Through the BookingsMed Academy, in collaboration with certifying bodies, including CME, the platform offers training and continuous professional development programs for sector operators, including webinars, online courses, and fam trips (familiarization trips) to get to know the partner facilities up close.
Finally, BookingsMed is a partner of numerous institutions and federations in different countries. www.bookingsmed.com
Mariaantonietta Princivalle
Maria Antonietta Princivalle is an Italian entrepreneur specialized in the field of medical tourism, wellness and longevity. Since 1997, she has been involved in the promotion and marketing of products and services with incisive results, particularly in the opening of new markets, products, and destinations. Since 2014, she has been and continues to be an external consultant for Local, Regional, National, and International Authorities in the fields of experiential tourism, thermal tourism, and medical tourism. With a background in strategic marketing, brand management, and digital solutions, Maria Antonietta Princivalle is considered a reference figure in the European health tourism landscape. She is a speaker at the main trade fairs in the sector worldwide.
In 2012, she conceived and founded World Fine Selections (WFS), www.worldfineselections.com, a tour operator specialized in luxury experiential tourism and organizer of B2B and B2C niche events at an international level, particularly active in the Russian, Turkish, CIS countries, Europe, North Africa, and Middle East markets.
She conceived, created, and promoted the European Medical & Wellness Tourism Workshop (EMTW), a B2B event that today involves participants from over 60 countries around the world and which has rapidly gained prominence in the sector, becoming a leading event in Europe and creating synergies between agencies, tour operators, hospitals, clinics, medical spas, and thermal centers globally.
She is the founder and CEO of BookingsMed.com, an international digital platform specializing in medical and wellness tourism. Founded in 2019, it has its registered office in Romania and a significant operational presence in Italy. The platform allows patients to book health treatments, specialist check-ups, and spa services in a simple and transparent way, collaborating with clinics, hospitals, spas, pharmacies, and medical spas in different countries. The platform offers a MarketPlace service where parapharmacies can also resell their medical products.
She is also the President of the Italian Association for the Promotion of Medical and Spa Tourism, and in her role, she participates in international round tables focused on globalization and access to healthcare worldwide.
Mauro Zanesco
Mauro Zanesco has been active in the tourism sector since 2006. In 2012, he founded Travelling Trader, a DMC specialized in incoming tourism to Italy, based in the Veneto Region near Venice. That same year, he became a partner in World Fine Selections and BookingsMed.com, playing a key role in the strategic and commercial development of both initiatives.
Since 2024, he has held the position of General Manager of BookingsMed Italia – M&M Servizi, where he leads operations with vision and efficiency.
A pragmatic individual with a strong business acumen, Mauro is known for his consistency, determination, and exceptional work ethic. He has accompanied the growth of every project with remarkable dedication, personally traveling across the globe to build and strengthen international partnerships. Beyond numerous flights, he has also driven more than 2 million kilometers himself, a testament to his hands-on approach and unwavering commitment.