About us
2012 - 2026
In 2012, was founded World Fine Selections (WFS), www.worldfineselections.com, a tour operator specialized in luxury experiential tourism and organizer of B2B and B2C niche events at an international level, particularly active in the Russian, Turkish, CIS countries, Europe, North Africa, and Middle East markets.
From 2016 was started European Medical & Wellness Tourism Workshop (EMTW), a B2B event that today involves participants from over 60 countries around the world and which has rapidly gained prominence in the sector, becoming a leading event in Europe and creating synergies between agencies, tour operators, hospitals, clinics, medical spas, and thermal centers globally.
Founded in 2019 BookingsMed.com
is an international digital platform specializing in medical and wellness tourism. The platform allows patients to book health treatments, specialist check-ups, and spa services in a simple and transparent way, collaborating with clinics, hospitals, spas, pharmacies, and medical spas in different countries. The platform offers a MarketPlace service where parapharmacies can also resell their medical products.
Telemedicine: It is possible to request remote medical consultations and second opinions from international specialists, facilitating access to care without the need for travel.
Standards and Quality – BookingsMed Awards: Since 2021, BookingsMed has been selecting and awarding companies in its Network based on quality parameters and standards; the companies are then published in the Med & Care Guide yearbook. BookingsMed is also a franchise involving parapharmacies and travel agencies connected to the network. The system is synchronized in real-time with the agendas of providers in 72 countries and integrates technologies such as artificial intelligence and the metaverse to facilitate access to healthcare services in both B2B and B2C formats.
Training: Through the BookingsMed Academy, in collaboration with certifying bodies, including CME, the platform offers training and continuous professional development programs for sector operators, including webinars, online courses, and fam trips (familiarization trips) to get to know the partner facilities up close.
Finally, BookingsMed is a partner of numerous institutions and federations in different countries. www.bookingsmed.com
In 2026
we founded the Vip Longevity Club. VIP Longevity Club
consists of exclusive events organized by BookingsMed, held in special and unique locations. These events are centered around prevention and overall well-being.
They are the result of site inspection of 850 between clinics and Thermal Centres and of 25 years of collaboration and dialogue with doctors, pharmacists, and biologists from various thermal destinations and other carefully selected areas. Each location is chosen for its distinctive natural qualities—whether it be its mineral-rich waters, pure air, or exceptional microclimate—often unique in the world.
In 2026
we founded Princivalle 1298. Princivalle 1298 represents an exceptionally refined selection of products rooted in our family tradition, which dates back to 1298. These products are deeply connected to the land, nature, and authenticity, and are distinguished by their unique and outstanding quality.





